Enables businesses to send branded messages to customers using verified “WhatsApp business” account to strengthen trust
Versatile - includes wide range of use cases for your communication strategy
Enables 2way communication– send and receive messages
Open automated conversation with your customers globally
Enables you to reach and deliver faster to your customers
Secured private conversation with end-to-end encryption
To enable B2C communication on WhatsApp, Business API comes with two types of messages
Business Initiated Notification
Can be sent only to opt-in customer
Has to be pre-approved by WhatsApp
Can be used to send important alerts
Enriched with WhatsApp existing features
Keep customers informed anytime, anywhere real-time
Send updates, service reminders and other services messages
Can NOT be used for sending promotional messages
Can initiate anytime
Enables support teams to respond instantly to customer queries
Respond with automated replies or personalize conversation
Share rich media for quicker resolutions
Messaging session starts when a user sends your application a message, and lasts for 24 hours from the most recently received message
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