Understanding WhatsApp business API

Enables businesses to send branded messages to customers using verified “WhatsApp business” account to strengthen trust

Versatile - includes wide range of use cases for your communication strategy

Enables 2way communication– send and receive messages

Open automated conversation with your customers globally

Enables you to reach and deliver faster to your customers

Secured private conversation with end-to-end encryption

To enable B2C communication on WhatsApp, Business API comes with two types of messages

Template Messages

Business Initiated Notification

Can be sent only to opt-in customer

Has to be pre-approved by WhatsApp

Can be used to send important alerts

Enriched with WhatsApp existing features

Keep customers informed anytime, anywhere real-time

Send updates, service reminders and other services messages

Can NOT be used for sending promotional messages

Session Messages

Can initiate anytime

Enables support teams to respond instantly to customer queries

Respond with automated replies or personalize conversation

Share rich media for quicker resolutions

Messaging session starts when a user sends your application a message, and lasts for 24 hours from the most recently received message